Rob Grady

Great presentation this morning by Jeffrey Veen on designing the next generation web apps. He used the Garrett framework as a reference to examine how the next gen apps. With all the buzz around 2.0 it has been a challenge to put it in an applicable context. Some of the key takeaways:

1. As Jeff points out there have always been economic booms and busts. Web 2.0 is no different and there will be an adjustment. I don’t know if it is on the scale as the previous boom but there will be failures.
2. In the ‘Surface’ layer, the real change is providing users the ability to control the data. Good point, with sites such as Kayak.com the focus is providing the users with the ability to manipulate the data.
3. Today, trust in the site is more important than ever. Research shows that users determine trust based on the first impression. While the example he gave demonstrated Home Pages, we need to be focusing on the deep pages to test for trust.
4. Web 2.0 technologies support the basics such as Discoverability, Recoverability, Context, and feedback. We should be focusing on using the tools in this capacity.
5. Technology has become a commodity and it is much cheaper to develop apps. I would extend this and say the agile methodology has made the process more efficient and reduces the development cycle.
6. The ‘amatuerization’ has more people participating

Designing the Next Generation of Web Apps

? ? Web 2.0

ï ? How do boom and bust cycles work
ï ? They are normal
ï ? Web 2.0 Meme map
? ? Surface

ï ? Everyone has an opinion
ï ? Add metadata to take from Data and create Information
ï ? Use visual design to enable users to control their own data
ï ? Use to give users control of data
? ? Building Trust is critical

ï ? Visual Appeal
ï ? Cognition and Emotion
ï ? Halo Effect
ï ? Don Norman: Emotional Design
ï ? BJ Fogg: Persuasive Technology
? ? Skeleton

ï ? Allow users to explore without the penalty of navigation
ï ? Make mistakes easy and lightweight
ï ? Ajax, “Roller skates for the web”
ï ? Make sure you can support the
? ? Ajax and Interaction Design
? ? Discoverability (Finding stuff easier)

ï ? Suggest features
ï ? Careful to innovate around key features
? ? Recoverability

ï ? Actions should be without cost
ï ? Catch errors before it happens
? ? Context
ï ? Upload Example
? ? Feedback

ï ? How the system responds
ï ? Yellow fade effect
? ? Structure

ï ? The way we organize the data
ï ? Tagging (Experience as Architecture)
ï ? Create the container for the experience (Flickr)
? ? Scope

ï ? Commoditization
? ? Old Problems, New Platform,
? ? Participation
ï ? Changing the way an industry work

ï ? Mashups
? ? Your site is one piece
ï ? You play well with others
? ? Amateurization

ï ? An architecture of participation
ï ? Internet blogs changes journalism (Rather)
ï ? Powerful tools in the hands of amateurs
ï ? Weblogs fix the inefficiences traditional publishers are paid to overcome and in a oworld where publsishing is that efficient, it is no longer an activity worth paying for
? ? Show users how to be an expert: Use the tools

ï ? Flyspy
ï ? Farecast
ï ? Most won’t lose too much given the reduced cost
? ? Strategy

ï ? www.veen.comónextgen.pdf