Rob Grady

While I didn’t hear the presentation, I downloaded Luke Wroblewski’s presentation from Shift 2006 and it has some very forward-thinking points. I’ve read over the last year that ‘creative thinking’ is more in demand and the decisional sciences being more of a commodity. I do think this is a long-term change just and while I agree in principle, I also believe that a lot of people won’t want to hear this and it will take time.