I’ve been reading Dan Roam’s book The Back of the Napkin and it’s been a great read. While I picked it up based on the recommendation of a former colleague it not only does a great job providing a framework for identifying problem components but provides a framework for ‘visual thinking’.
It’s a good and relatively quick read that you can can probably finish over a weekend or couple plane trips. I can see its application for consulting and marketing firms looking to grow their teams capabilities but as with any process and methodology implementation, adoption and standardization is always the challenge.
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