Rob Grady

Here is a presentation that Andrew Chen delivered at OATV that I’ve found very relevant. The presentation talks to the need for websites to grow a core audience that returns and returns again. Organizations that are chasing or counting on spikes in traffic for success are ultimately chasing ‘Fools Gold.’ In short, you can’t build your business on highly variable traffic. This certainly emphasizes the need to learn ‘what happened’ (Quantitative) but the ‘Why’ (Qualitative) as well.