Rob Grady

Here is a great quote from British economist Paul Ormerod’s book Why Most Things Fail, “The tendency to overemphasize successes and to rationalize them ex post is chronically endemic amongst business historians and management consultants. The latter group are particularly prone to the temptation of claiming to have found the unique formula of business success. Books proliferate, and occasionally sell in very large numbers, which claim to have found the rule, or small set of rules, which will guarentee business success. But business is far too complicated, far too difficult an activity to distil into a few simple commands, be it the ’set price equal to marginal cost’ of economic theory, or some of the more exotic exhortations of the business gurus. It is failure rather than success which is the distinguishing feature of corporate life.” Awesome.

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