Recent posts here and here have brought up the question of whether bloggers should accept products/services as gifts. In response to Robert Scoble’s endorsement of the practice, Joel Spoelsky (who has also accepted products from manufacturers) disagreed since he sees an inherent conflict of interest. I believe they are both correct.

Joel Spoelsky, a well-respected thought leader in the software industry, has a loyal following with his valuable insights published on his blog and in his books. Conversely, Robert Scoble is a professional blogger employed by PodTech such that his efforts can be monetized.

According to their website, “PodTech Network is a growing network of audio and video podcasts for influencers and leaders in the global technology and media industries” with the goal of offering a “suite of services that combine social media planning, podcast production and syndication, and sponsorships to create powerful, profitable conversations with influencers and customers” PodTech is about creating “profitable conversations” which is very different from being a thought leader in the industry. Just as Fox News has a network with television and talk radio hosts. They are often not journalists nor do they have they have the responsibility of journalistic integrity. People choose to listen and Fox monetizes it.

Sean Hannity, Rush Limbaugh, and Al Franken are talk show personalities that people choose to listen because they are generally like-minded. The power lies with the readership (or viewers) and their ability to choose.

While magazine editors who review equipment are generally required to return items they review, I don’t have a problem with Robert Scoble taking a gift or hanging out with John Edwards. He’s in the business of blogging and creating “profitable conversations.” However, just like any other business gift, a laptop should probably be considered income and taxed accordingly. It is up to the viewers to value or devalue an online voice based on their actions. Regarding whether bloggers should ethically keep the laptop, Scoble says, "Now, regarding blogger ethics. Did you disclose? If you did, you have ethics. If you didn’t, you don’t. It’s that black and white with me."

As a reader, I value original content, insight and interesting news. I respect Joel as a thought leader and Robert as a paid blogger (with a journalistic education)who brings me news. I respect Joel's decision to stay independent of influence and understand Robert's opinion on the gifts. It is my responsibility as a reader to choose what to read and always consider the source.