Bradley Horowitz, the VP Product Strategy for Yahoo, gave a great presentation on some of the latest technology implementations going on at Yahoo. While the topic was ‘Lowering Barriers to Participation’, I found the session more general. Good Take-Aways:
- Yahoo is doing Agile and they have their own variant called YAgile. Very cool and I heard multiple people talk about how they’ve implemented Agile.
- Yahoo is focused on developing community through Flickr and their grass roots initiatives. Multiple initiatives providing open APIs for Flickr is showing how Yahoo is reaching out to the developer community and going broader. They’ve hired a great group of folks to put the pieces in place to share the technology. This includes not only Flickr but opening up their YUI tool kit as well.
- Communities are made up of Creators, Synthesizers and Consumers. The Creators will make up approximately 1%, Synthesizers make up about 10% and Consumers are 100%
- Interesting phrase you can fill in blanks: “Anyone with a ________________ is now a _________________ ” such as “Anyone with a keyboard is now an Author” really describes how enabled users have become. It talks to the mass amateurism
- While most of the published content is ‘Low-Brow’ there is a lot of great content too
- By providing an Open API, the community is providing ways to interface with the system such as tools to help work with Flickr, adding Flickr plug-ins to other posts
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