Quote From Getting to Plan B

Here is a quote from Getting to Plan B, “The research on new product success and failure indicates that it takes fifty-eight new product ideas to deliver a single successful new product.” I’m reading this book from by John Mullins and Randy Komisar and find it interesting so far. The fundamental premise of the book is that businesses do not succeed with their original business model but rather an iteration of the original. This parallels the recent trends/fads in lean business/product/software.