Tag Analytics

Facscinating paper: Spamalytics: An Emperical Analysis of Spam Marketing Conversion

Thanks to High Scalability for publicizing a very cool paper on Spamalytics.
The paper Spamalytics: An Empirical Analysis of Spam Marketing Conversion is a fascinating (academic) read about spam conversion. I’ve always assumed that spamming must be profitable at least for the anti-spam industry. This paper not only outlines the underlying economics but the Storm Netbot [...]

Andrew Chen’s Renewable Online Audiences

Here is a presentation that Andrew Chen delivered at OATV that I’ve found very relevant. The presentation talks to the need for websites to grow a core audience that returns and returns again. Organizations that are chasing or counting on spikes in traffic for success are ultimately chasing ‘Fools Gold.’ In short, you can’t build [...]