Tag Archives: Analytics

Facscinating paper: Spamalytics: An Emperical Analysis of Spam Marketing Conversion

January 2, 2009

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Thanks to High Scalability for publicizing a very cool paper on Spamalytics. The paper Spamalytics: An Empirical Analysis of Spam Marketing Conversion is a fascinating (academic) read about spam conversion. I’ve always assumed that spamming must be profitable at least for the anti-spam industry. This paper not only outlines the underlying economics but the Storm [...]

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Andrew Chen’s Renewable Online Audiences

September 14, 2008

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Here is a presentation that Andrew Chen delivered at OATV that I’ve found very relevant. The presentation talks to the need for websites to grow a core audience that returns and returns again. Organizations that are chasing or counting on spikes in traffic for success are ultimately chasing ‘Fools Gold.’ In short, you can’t build [...]

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