Here is a quote from Getting to Plan B, “The research on new product success and failure indicates that it takes fifty-eight new product ideas to deliver a single successful new product.” I’m reading this book from by John Mullins and Randy Komisar and find it interesting so far. The fundamental premise of the book is that businesses do not succeed with their original business model but rather an iteration of the original. This parallels the recent trends/fads in lean business/product/software.

While a Lean Product Development, evangelized by Eric Ries and Steve Blank, appears to be the latest business fad it has several key concepts that apply to any business. The Minimal Viable Product and Steve Blank’s Customer Development concepts are really common sense elements that many organization’s, large and small, ignore. Definitely check it out.