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	<title>Rob Grady &#187; User Experience</title>
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		<title>Problem Solving and Problem Setting</title>
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		<pubDate>Sun, 24 Jun 2007 08:06:35 +0000</pubDate>
		<dc:creator>Rob Grady</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://dev.growsy.com/2007/06/problem-solving-and-problem-setting/</guid>
		<description><![CDATA[I&#8217;m currently reading Sketching User Experience by Bill Buxton and he does a great job illustrating the critical difference between problem setting and problem solving in the product design process. He points out, &#8220;problem setting can be characterized by the question, &#8216;What is the right thing to build?&#8217; and problem solving answers the question of [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m currently reading <a href="http://www.amazon.com/Sketching-User-Experiences-Getting-Design/dp/0123740371" rel="nofollow">Sketching User Experience</a> by Bill Buxton and he does a great job  illustrating the critical difference between <em>problem setting</em> and <em>problem solving</em> in the product design process. He points out, &#8220;<em>problem setting</em> can be characterized by the question, &#8216;What is the right thing to build?&#8217; and problem solving answers the question of &#8216;How do we build this?&#8217;&#8221;</p>
<p>Too often we find ourselves, clients and colleagues in the position of <em>problem solvin</em>g when we should be <em>problem setting</em>. Especially in the process of developing websites, you&#8217;ll find folks on a &#8216;technology high&#8217; and dazzled with new technologies. You&#8217;ll hear quotes like &#8220;We would like to make it web 2.0&#8243; or &#8220;It would be cool if we could use ajax.&#8221;  While this can be amusing and cause for jest (SC), it&#8217;s actually backwards. As Buxton says, &#8220;get the design right and the right design.&#8221;</p>
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